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No-Code Test Automation in Quality Assurance How to Start for Ecommerce

Enhance your user experience testing and accelerate software delivery with the Valido App.

What is No-Code Test Automation for QA?

In the world of Quality Assurance (QA), the testing process has evolved in tandem with the significant growth in the mobile device market. Digital user experiences are continually enriched with brand new navigation and shopping features. As a result, there is increasingly greater complexity in the QA testing process, particularly in the ecommerce industry. This is where no-code test automation comes into the picture.

No-code test automation has eliminated scripting complexities and coding barriers.

Online businesses have struggled with the complexities of scripting and coding their QA efforts. This is where the right tool can make a significant difference in your testing and automation efficiency.

No-code or codeless test automation is an approach to creating automated tests without the need to write a single line of code. These platforms allow both technical and non-technical users, whether a QA Specialist or a Digital Marketer, to test an ecommerce websites for specific use cases.

With no-code test automation tools, users can design and automate ecommerce testing processes through interactive graphical user interfaces instead of traditional programming. Some examples are drag-and-drop test builders or tools that automatically create tests based on recording user interactions.

What is No-Code Test Automation in QA

No-Code vs. Traditional Test Automation

Traditional test automation methods have been the backbone of QA testing in the ecommerce industry for quite some time. Therefore in order to discover the benefits of no-code test automation in quality assurance, we first need to understand traditional test automation and the motivation behind its use. What are the advantages and disadvantages of such tools that we see today?

No-code vs traditional test automation

There are numerous tools in traditional test automation, such as Selenium, Appium, Apache JMeter, etc. which target specific test areas in QA methodology. For years, they have been widely used and trusted in ensuring the quality of ecommerce websites.

Ecommerce companies and QA teams use traditional test automation due to several reasons:

  • Most platforms provide a wide test coverage across different web browsers, devices, and applications. 
  • Most platforms offer in-depth scripting capabilities, making them flexible for simulating complex test scenarios in the user journey.
  • Once an automation framework is built and the technical skills are in place, traditional test automation can serve multiple testing needs for the entire development cycle, such as stress testing and functional testing.

However, traditional test automation is limited by several factors.

  • Creating, executing, and maintaining tests with scripting or programming requires a high level of technical expertise and experience. 
  • Test scripts are often fragile, meaning they can break easily when the application’s code changes, necessitating frequent updates. This impacts the productivity of QA teams looking to keep up with development cycles.
  • Collaboration is limited to QA and technical teams as these tools are unable to generate insights that provide value to business teams.
  • Building a solid automation framework using traditional automation requires significant upfront investment of time and money, which most ecommerce companies do not have.
Challenges of traditional test automation in QA ecommerce

No-code test automation empower testers, regardless of their technical background.

No-code test automation removes barriers for non-technical testers. It accelerates test creation but also enhances collaboration across QA teams, developers, and other stakeholders. In addition, no-code platforms allow testers to focus on their domain knowledge of ecommerce test scenarios, rather than getting bogged down in scripting complexities. With the right codeless automation tools, companies can quickly adapt to changes in the ecommerce landscape, ultimately improving testing efficiency.

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Challenges in Ecommerce Test Automation

Quality Assurance (QA) and testing teams face a multitude of challenges when it comes to building test automation for their organizations. These challenges not only discourage efforts to optimize the efficiency of testing processes, but also impede the delivery of exceptional user experiences. Let’s take a look at the key challenges of ecommerce test automation.

steep learning curve

Steep Learning Curve

Traditional test automation methods often require complex configurations and coding knowledge, creating barriers to entry for testers who lack the specific skills required. Even with the emergence of codeless tools, some still demand an understanding of complex workflows and terminology. An ideal test automation solution should be intuitive, with test cases written in plain language.

Significant Investment

Implementing test automation often demands a substantial upfront investment in terms of time and resources, whether using no-code or traditional tools. Teams need to allocate adequate time for training and onboarding, and financial resources are required for tool licensing and setup. This initial investment can be a deterrent for some organizations.

significant investment
Difficulty to scale

Difficulty to Scale

Scaling test automation can be a challenge regardless of the chosen approach. Traditional test automation tools can often become unwieldy and unreliable when trying to accommodate a growing number of test cases and configurations. The same holds true for some no-code tools that may struggle to scale efficiently, leading to delays in test execution and project timelines.

Maintenance Nightmare

Regular updates and maintenance of test automation workflows can consume valuable time and resources. When using rigid or inflexible tools, changes in workflows or business requirements may necessitate redoing logic or even exploring entirely different tools. Integration development and additional work can become burdensome, hindering the adaptability and efficiency of the testing process.

Real user experience

Focus on Functionality, Neglecting the Real User Experience

Many test automation tools, both codeless and traditional, primarily concentrate on testing the functionality of applications. However, they often overlook the visual aspect, putting the user experience (UX) at risk. Visual testing is crucial in ecommerce, as even minor UI glitches can lead to cart abandonment or decreased user satisfaction.

Limited Collaboration

Most test automation tools, whether low-code or no-code, are designed with a developer-centric focus. They employ technical language and provide limited insights from a business and real user experience perspective. Understanding how the results generated by these tools impact sales and user behaviour can be challenging, leading to a disconnect between technical teams and business goals.


Limited Customization Options

In test automation, there’s often a trade-off between user-friendliness and customization. No-code tools may be accessible to non-technical users but often have limited options for personalization. On the other hand, traditional tools provide extensive customization capabilities but usually require developer expertise to fully leverage them.

Navigating these challenges is essential for online businesses looking to enhance their QA processes. As we explore the world of test automation, it’s crucial to consider solutions that address these pain points and equip teams to deliver seamless user experiences.

How to Get Started with No-Code Test Automation in Ecommerce

Getting started with no-code test automation in ecommerce is a strategic move to boost the efficiency of the testing process, and to enhance the quality of your online store user experience. But… what are the most important considerations to make and common pitfalls to avoid? Where do you begin? Here are the essential steps to make your no-code test automation journey as smooth and successful as possible.

1. Establish Clear Testing Goals

Start by defining your testing objectives, processes, and priorities. Equally as important to this is determining the critical ecommerce user journeys you want to test. Once you properly define these business requirements, you can effectively allocate the necessary resources and skills to perform your test automation.

2. Choose the Right Automation Focus

Not all parts of your testing process require the same level of automation. In addition, most tools specialize in specific areas rather than covering the entire process. Whether it is test planning, execution, or results reporting, it is crucial to assess which aspects of testing are vital for your team to automate effectively.

3. Select Your Automation Tool Wisely

When selecting a no-code test automation tool, it’s crucial to match it with your business requirements. While there are be several user-friendly codeless tools with advanced features, look for those that align with your overall test strategy and priorities. The right tool can make a significant difference in your automation journey.

4. Prioritize Real User Experience Testing

Your chosen tool should minimize human intervention when testing the real user experience in ecommerce. It should replicate how users navigate through your store, including functional and visual validation. Quick Tip: Validate and interact with anything that appears on a screen — inside or outside the browser.

5. Focus on Maintainability

The problem with many “no-code” test automation tools is that they are not 100% codeless. Often, it is only the creation of the test script that is being automated, meaning you have to interact with code to modify your tests. Tools with Visual UI workflows simplify adjustments and scalability, making maintenance straightforward.

6. Consider Intelligent Capabilities & AI

Automation and Artificial Intelligence (AI) often work in tandem. Seek tools with intelligent capabilities like AI and machine learning. These technologies can differentiate between expected changes and actual UI/UX issues, ensuring more efficient issue classification, accurate reporting, and less manual intervention.

7. Define Test Execution Frequency

More is not always best. It is important to evaluate how often you need to test critical user journeys for your online store. Align your testing frequency with your online store’s update cycle, covering product catalogue changes, marketing content updates, back-end code modifications, UI enhancements, and platform configurations.

8. Leverage Integrations for Efficiency

Opt for a no-code test automation tool that seamlessly integrates into your existing workflows. Look for features that support alerting, escalations, and integration with issue tracking systems like JIRA. All of this helps streamline bug tracking and resolution, making your overall testing process efficient and sustainable.

By following these steps and considering the tips provided, you can embark on your no-code test automation journey confidently, ensuring the quality and performance of your online store.

Valido: Boost your QA Testing and Deliver Faster with No-Code Test Automation

Valido is an all-in-one solution that brings no-code test automation to the forefront of ecommerce Quality Assurance. The Valido app addresses these challenges head-on, eliminating the manual testing routine and accelerating the speed and quality of delivery.

Test with confidence. No coding or scripting expertise required.

Don’t worry about becoming a programming expert. Valido provides an intuitive platform that empowers testers of all skillsets. Whether you are a QA engineer, developer, project manager, digital marketer, or business specialist, the app allows you to personalize automated testing for various ecommerce user journeys.

Our user-friendly interface and intuitive features pave the way for smooth test creation, execution, and management. Creating tests and making changes is as easy as clicking a button, all without writing a single line of code.

Valido combines the simplicity of a no-code web testing tool with the precision and dependability of an enterprise-level test framework. Our service is cloud-based, so no software download or installation is required.

Valido No Coding or Scripting Expertise Required
No-code test automation for QA engineers

QA Engineers

Speed up and streamline functional, visual, cross-browser and regression testing by eliminating manual effort.

No-code test automation for Developers


Utilize codeless test automation to immediately catch bugs with every iteration and code change.

No-code test automation for Digital Marketers

Digital Marketers

Track campaigns and identify friction points that impact sales funnel conversions with automated testing scenarios.

Boost speed and scalability for your ecommerce testing. Parallel testing

Boost speed and scalability for your ecommerce testing.

Need to quickly launch a test to troubleshoot an error? When it comes to ecommerce, speed in execution matters. Valido provides a collection of pre-built templates and test steps that can help you immediately simulate different user paths.

Valido ensures you enjoy a comprehensive and high-performing test infrastructure with minimal interruptions. Perform tests in parallel, across multiple devices, screen resolutions, browser configurations, and user locations.

One of the main obstacles in test automation, regardless of whether it’s code-based or no-code, is the ability to scale efficiently. Valido’s platform gives you the flexibility to adapt testing according to your business needs, without having to worry about managing local resources and infrastructure.

Collaboration and integrations to achieve common goals.

Effective collaboration is the cornerstone of successful QA in ecommerce. Valido facilitates seamless cross-team collaboration by allowing you to produce and share test results effortlessly. Break down the silos between development, QA, and business teams.

Valido’s interactive dashboards give you immediate actionable insights from automated testing. This ensures that everyone is on the same page when it comes to testing goals, leading to quicker releases and enhanced user experiences.

With Valido’s integration with Jira, you can streamline your testing and bug-fixing process. The app automates the ticket creation process in Jira for seamless issue tracking and resolution, simplifying collaboration across development, testing and support.

Leveraging AI and smart testing to improve your ecommerce.

Harness the power of Generative AI to swiftly deliver personalized solutions for detected issues. Valido’s AI capabilities streamline issue resolution, ensuring your ecommerce platform operates smoothly at all times.

The Valido app also uses Machine Learning to optimize your testing process by distinguishing between expected changes and actual UI/UX issues. This intelligent classification minimizes manual intervention, optimizes reporting accuracy, and adapts testing to changes in front-end user behavior.

Experience effortless test generation for your ecommerce site with a single click. Valido leverages recorded user sessions to create tests automatically, allowing you to focus on delivering an exceptional user experience.

“It took just a few test executions to locate an issue affecting the user experience of our checkout. We are now adopting Valido as an important part of our active testing and monitoring infrastructure.”

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Take your Quality Assurance to the Next Level Today.

Testing your online store can be complex, time consuming and resource-intensive. As you venture into the realm of no-code test automation for ecommerce quality assurance, it is crucial to begin by identifying the testing processes that are currently manual, and prioritize your automation efforts accordingly.

Imagine a world where you can achieve robust and efficient QA without the need for technical expertise or skilled programmers. No-code test testing solutions does just that, enabling testers of all levels to focus on the important task of crafting the right test scenarios and user flows.

Join the ranks of ecommerce businesses that are streamlining their testing processes with Valido. No more coding complexities, no more scalability concerns, and no more barriers to collaboration. It’s time to elevate your ecommerce user experience to the next level.

Take your Quality Assurance to the Next Level Today - Valido

Experience the future of no-code test automation today.

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