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Valido’s 10 Most Popular Articles of 2023

Valido's 10 Most Popular Articles of 2023

2023 has been a remarkable year for Valido. In particular for our blog, it has seen immense user traffic growth as we strive to continue producing valuable content for our readers. Whether you’re overseeing an online store, a digital marketer, or a QA professional, we’re delighted to discover that our articles have sparked your interest and potentially supported you in your pursuit of insights in web performance and the user experience.

Today, we present a brief retrospective, highlighting the 10 most visited articles on our blog in 2023. These topics resonated the most with our expanding community and continue doing so. From industry trends and quality assurance methodologies to the impact of artificial intelligence, each article has contributed to building the knowledge essential for success in the ecommerce space.

Here are the top 10 articles that attracted our audience in 2023 (in no particular order):

  • Low-Code vs No-Code Test Automation: A Simple Guide
  • 8 ways to improve your ecommerce UI and UX (and boost sales)
  • The impact of AI in ecommerce testing and monitoring (and how it could boost performance)
  • Common Errors in Ecommerce Website Performance and How To Fix Them
  • The importance of Web Vitals in ecommerce: Why you should monitor them regularly
  • Lighthouse Best Practices audit: How to optimize your score
  • Does QA Require Coding? Everything You Need To Know To Start
  • 5 ways to enhance ecommerce search capabilities for better user experience
  • How to Fix Cumulative Layout Shift and Optimize Your Score
  • Valido + Jira: integration to streamline your ecommerce testing and issue tracking

Low-Code vs No-Code Test Automation: A Simple Guide

This article addresses the debate of low-code vs no-code test automation which has intensified in recent times. Many organizations are now seeking the ideal blend of simplicity, efficiency and effectiveness in test automation.

It was crucial for us to break down the differences between low-code and no-code automation so that businesses could make the right decision based on their necessities. The choice between these approaches hinges on factors like coding proficiency, test scenario complexity, and the level of customization required, with both presenting valuable options for enhancing ecommerce testing strategies.

8 ways to improve your ecommerce UI and UX (and boost sales)

In an ecommerce landscape teeming with competitors, your online store’s user interface (UI) and user experience (UX) design become the defining factors that set your business apart. While initially published in 2022, we’ve recently updated this article with eight proven methods to improve your online store, offering insights into what works in aspects such as design, navigation, and search. 

Curious to learn more? Click the link above to discover tips, strategies, and best practices in UI/UX optimization that propel successful retailers in today’s market.

The impact of AI in ecommerce testing and monitoring (and how it could boost performance)

It is 2024, and while less people are discussing cryptocurrency, AI is still the big topic. Social media is inundated with ChatGPT experts offering their best prompts. While the use of AI in areas such as UX design, customer service and marketing automation is well underway, the potential of AI in ecommerce testing and monitoring is still yet to be fully uncovered. 

In this article, we explore some of the possibilities that are currently trending or in development, particularly as it relates to validating ecommerce web performance and the user experience. 

Common Errors in Ecommerce Website Performance and How To Fix Them

Ecommerce website performance is a critical factor in attracting and retaining online customers. Yet most ecommerce sites struggle to optimize their web performance.

What actually causes speed and performance issues for most ecommerce websites? This article unveils the most common pitfalls hindering ecommerce website performance, ranging from unoptimized image files to bloated code and server inefficiencies. Of course, we also provide recommendations on the best way to fix these issues. So, be sure to read the article if you haven’t already!

The importance of Core Web Vitals in ecommerce: Why you should monitor them regularly

LCP, FID, CLS, and now, INP. These are Core Web Vitals, and they all have a significant impact on the performance and user experience of an ecommerce website. 

This article was important for our customers because it helped them understand how these metrics were monitored and why they needed to be optimized. It remains an important area when it comes to ecommerce web optimization, so we will continue researching this topic to provide the latest insights in 2024.

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Lighthouse Best Practices audit: How to optimize your score

There are a number of metrics that are audited by Google Lighthouse, such as Performance and SEO. While the Lighthouse Best Practices Audit is another essential Lighthouse metric that evaluates your website against industry-standard guidelines, it is rarely studied in detail. So, we studied it. 

We look at why performing this audit is important, simplified technical terms, as well as discuss practical strategies to monitor and optimize the Best Practices score for an ecommerce.

Does QA Require Coding? Everything You Need To Know To Start

Published in late Nov of 2023, this article has already gained significant readership due to its subject matter. It is a question pertinent to testing novices and experts alike: Does QA need coding skills?

Our article not only addresses the primary question above, but also explores related topics such as the relation between QA and testing, characteristics of good QA, as well as tips for QA beginners. If you are a testing enthusiast or are interested in setting up QA processes for your organization, be sure to check out the article to learn more.

5 ways to enhance ecommerce search capabilities for better user experience

Search is a critical feature of ecommerce websites that enables customers to find products quickly and easily. However, just having a search box isn’t enough to gain the benefits of a fully optimized search. 

We performed a deep investigation into five ways to enhance search capabilities and also compiled examples of ecommerce sites that implement the best practices in search.

So, be sure to read this article if you haven’t done so already! 

How to Fix Cumulative Layout Shift and Optimize Your Score

Cumulative Layout Shift (CLS) is one of Google’s Core Web Vitals that measures the stability of your web page’s layout. It is also one of the major causes of headaches for ecommerce store owners when it comes to web performance optimization.

Fortunately, there’s a way to monitor and optimize this metric. This article explores its impact on user experience and Google search rankings, and also gives you insights on how to effectively monitor and optimize your CLS score using tools like Valido Web Score

Valido + Jira: integration to streamline your ecommerce testing and issue tracking

Our announcement of Valido App’s integration with Jira rounds up our top 10 articles of 2023. This has come to no surprise as our customer base are strongly interested in a test automation tool that not only performs testing effectively, but also enhances the collaboration process, among the other many benefits that comes with using Jira. It was one of the most sought after Valido integrations in 2023 alongside Trello when it comes to streamlining the bug tracking process.

Looking Ahead to 2024

We hope that our articles over the past year have served you well, or have given you useful insights on testing and the user experience. Seeing the list of most visited articles will help us to produce the best and most relevant content for those of you who read us on a regular basis and are seeking the best tips to optimize your online business.

Be sure to stay tuned to our blog as we have lined up fresh perspectives, in-depth analyses, and valuable content lined up to empower ecommerce, UX, and testing professionals alike. We look forward to seeing you in the next article!

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